I will point out that had people been buying the new Rolleiflexes the company would have made money. But since the camera sold very poorly what is the point of having a company making them? I am the only person I personally know who has an FX. It is a nice camera but too expensive for amateurs and not viable really as a professional tool. And it is arguably no improvement over the seemingly millions of existing older style Rolleis that can still be rebuilt and made good as new. Mostly all you saw was people complaining of the build quality of the FX and the ridiculous prices of the Wide and Tele. So if that portion of the company goes under, it is as it should be.