The guy you know does essentially what my friend does on his own. He uses a QTVR head for 360 pano's and low end DSLR with attention to colour temp/white balance and PS and QTVR (or similar) for finishing. His work falls well shy of LF view camera, but it is intended for use on the internet or postage stamp reproduction and it is head and shoulders better than the p/s work that is the standard. His work is very formulaic which allows him to produce quantity with reasonably good quantity. I haven't talked to him in four years and he works in Metro Detroit so I wonder how he is doing.