John -

I've been in NYC on business a number of times this year - my client is only a few blocks away from Adorama and it's been convenient for me to drop in before grabbing the subway back to Penn Station. I have found that even though the place is crowded, they work very quickly and the wait was not all that long.

But I agree with you that the reality of the store is quite a contrast from what you would expect from their magazine ads. On the other hand, I also recall going into 47th Street Photo and Olden Camera, and the difference in those instances was even more dramatic.