If that's true, it would be the biggest rip-off, almost unspeakable as a crime to photographers, ever heard of in Ciba/Ilfochrome printing. Down here in Australia the most it's ever costed is: AUD$20 set up (masking etc.), AUD$57 1-2, AUD$41.00 3>). It isn't difficult to extrapolate to USD. My printer has four decades of experience so I would really, really question the price being charged for that 8x10. Obscene.