It does seem foolish to destroy the camera for "giggles", but in the scheme of things, they destroyed a $hundred dollar camera. Compared to normal advertising budgets, production costs of the video, etc, the cost of the camera was simply factored in as an expense. They aren't THAT expensive, and they certainly aren't rare...you can just go buy another one off the shelf. It would only be upset if it was something rare or of actual value. If these jokers want to blend a few hundred dollars worth of disposable imaging hardware they are welcomed to. If they had used a 1.1 megapixel camera from 2003 nobody would care, and in a few years, nobody will care about the Olympus either.