John, I recognise that Marek's proposal certainly aims to undercut retailers. However, I am not sure if you realize that owing to the smaller size of the Canadian market, prices here are highly inflated as compared to the United States, as Marek mentioned. For example, the Astia 135 x 20 pack at Freestyle is listed at $122. The same thing from Canada's largest photo retailer, Henry's, costs the equivalent of 223 US Dollars - quite a difference, and one that poses a serious difficulty to many analogue photographers up here. Therefore, while I am certainly in favour of supporting those local shops that have chosen to continue supplying us with traditional photography goods, someone along the line needs to realize that the current prices are simply unsustainable, especially given how close (and tempting) the US market is to us.