I usually don't load that much and found it easier to just shoot by the counter. Otherwise there really is no way of knowing when you are at the end of a longer roll. I load around 2 feet of film. I'm using the 16-QT, so I only get 18 exposures. Personally, I'd never be able to keep track of how many times I re-set the counter.
I picked up a trick from Minox film in that I use a hole punch to make a crescent punch in the edge of the film after loading the cassette. That way I can tell if a cassette is ready to go, or already exposed.