While strong opinions are welcome here, could we please dial back the drama a bit and express those opinions without the abusive language? Thanks.

I suspect a product like color neg film rolled backward with reverse edge printing isn't particularly marketed toward photographers with much of a technical background or history in film photography, so much as it's aimed at Lomography types who are coming to film photography from a different perspective and want to try something that seems funky and unusual to them. If it gets some young people to start experimenting with film, it doesn't seem like such a bad thing.