Yes, there's a big differance in demographics between Austin and SA... actually there's a pretty big differance between Austin and the rest of the state, not that that's a bad thing... then again, maybe it is a bad thing. We only have one "serious" camera shop down here in SA and their non-digital selection seems to shrink a little bit each time I go in there, I'm pretty sure Austin has a little better selection so the demographics work to their advantage in some cases.