When I started the Large Format Users Group (LFUG) here in Calgary I got the largest camera store in Calgary (The Camera Store) and incidentally the only one interested in support art and LF photographers to send out an email to their mailing list telling of our first meeting. We had a great turnout and as they say the rest is history. We are starting our 6th season on the 15th. If your in town you are welcome as always.