I spoke to a couple reps in Kodak professional regarding the phasing out of Supra. They acknowledged how important their analogue users are to the overall brand. Contrary to what you think, big business is almost as mindful of brand image as they are the bottom line. Kodak has demonstrated this on a number of occasions since the dawn of the digital revolution with adverts for their traditional materials and the artists who use them (a friend of mine was once featured in a portra nc campaign). This kind of boutique branding is common and it is not unusual for the commodity to be unprofitable in strictly monetary terms. You'll see this with heritage brand products, art books in the publishing world, the majority of small run fashion magazines, etc.