I have not printed color in over a decade. Is this the best color photo paper? Is it the only choice? Don't blast me, I really want the information.
On the economics ... I think Kodak only sells sheet color paper because some professional labs continue to use enlargers. A pro lab (with a few wedding photographers still shooting film) will consume more paper in a month than ten amateurs will consume in a year.
Through my experimentation with the 2-3 types of RA4 paper made, this is the best for use in trays at room temperature. I get good colors, good skin tones, good contrast, and sharp images. and if it ain't broke, don't fix it.
Yes I go through paper very slowly. But since I just bought an ungodly amount in alarm I may quicken my use.