[PHOTOTONE]

phototone,

could you post a pic so we could see ? pretty please?

good to see some people still using 4x5 chrome for product and advertising. why not negs just out of curiosity?

-Dan

The reason for using chrome (reversal) color films is the same reason as it has always been. You get a finished product (as far as the photographer is concerned) when you process and dry the film, and the client can view it without any further work. 4x5 is just big enough for the client to evaluate, and 4x5's are easy to scan, even on inexpensive flatbed scanners. Plus the client has the "potential" to have wall size posters and signs made from the image if they wish (due to the amount of detail captured, and absence of grain), so one image can serve for both catalog photos, and blown up for trade show displays.

The narrower contrast range of reversal film is of no concern with studio lighting, as you just adjust your lighting ratios to fit within the abilitiy of the film to capture detail.