I don't think View Camera magazine will be affected the same way, since it deals with a specific niche anyway, and is more reader supported than ad supported (I think). I also don't think that large (or medium) format cameras will die out or slow down. Probably a lot of you are around the same age I am, and finally have reached a point where we can afford to do things that we have put off for years (like trying different formats). It's not a fad or craze, just something that had been on the back burner before for financial reasons. Recently I also read about a backlash in the digi area. Digital is always getting better, but the really good stuff still costs, and just like any other tool, is better/worse at some things than others. It still comes down to using the right tool for the job.