Sorry he has closed.
Hindsight is usually 20/20 but he could have become like B&H, Freestyle & others if he started a web site years ago, constantly modifying it, for us customers who shop in our underwear sitting by a computer.
If I didn't embrace the internet with my business I'd already be closed. I'm a survivor. He could have been as well. It's about aggressiveness, choices and other qualities.