I'm very satisfied with it. I may be very mistaken, but I think I read somewhere it is or was the most used paper for the 1 hour labs. That of course only says it was one of the most competitively priced papers. I have Kodak, Fuji, and Photo Warehouse paper on hand. When I want to print something important, I usually use Kodak. Sometimes Fuji. For everything else, such as snapshots, proofs, etc. I use the Photo Warehouse paper as it is easier on my budget. I might add, all three papers have slightly different looks. I think the Mitsubishi paper fits between the look of the Kodak and the Fuji, and therefore is good for a lot of subjects.