The subject of scale in art has been well researched; most of the large prints I see are not scaled correctly. As in many other discpilines where supply exceeds demand by several orders of magnitude and aesthetic ignorance reigns supreme, size, a function of production cost, is taken to indicate the value of the work. In other words, "We can't tell a good picture from a bad one, but he invested three hundred dollars to make this print, so obviously he is confident of his skill, and since you can't have confidence in something that doesn't exist, he obviously does possess skill." Bigger is better alright--only better is not the game here, relevant is.



PS. Why do you think they insist on telling you how much each of the Oscar contenders cost? Same mechanism. Most people, including the jurors, can't tell an irrelevant movie from...