I print on both at a rental color lab and they aren't that different. Seems to me that the Kodak is a little more natural looking and a little less contrasty. It also seems to me that the Fuji is a little more touchy in the filter pack. It also seems to me that the Kodak paper base goes warm with age more quickly than the Fuji. It is mostly what ever you are used to so get which ever is most available.