That is an interesting thought but I think the needs are little different. Apug has lots of members but needs cash to support the activities of the members such as the web server maintenance. Normally as a sponsor my company is donating cash or discounts to the other company. In the case of Aardenburg Imaging Mark did not just want my cash. He needs members. The members are helping to contribute test items, feedback and assisting with real world testing. For my company to actually help provide members was a lot more complicated and requires special software on the Aardenburg site as well as mine.