The rise in price of Ilford products in N America is in part because of the continued decline of the strength of the greenback agaisnt the euro and the pound. It is happening on other products imported from Europe. Again, in part, Forte will need to do the same for that very reason.
As for Freestyle, I have always found their customer service terrible, at least over the last few years. They always seemed to add overly high shipping charges which negated most of the savings made on the purchase, and actually dealing with a human being there was nearly always painful - usually simply rude or ignorant. In addition, last year, the last time I considered ordering, their price for Arista 400 8x10 was only a dollar or two cheaper than I could buy Ilford HP5 locally.