Jose Villa does a very nice business and provides great quality.
He doesn't scan for himself.
He says that he "directs" most of his shots, very little is candid.
Candids are fun, even great for marketing, but they aren't where the money is, for Jose his signature shots are where the money is.
Weddings are very predictable.
Jose and every other successful wedding shooter has a set of standard shots that they will get at every wedding, normally they don't even need to meter for these shots. Backlit by sun ISO 400 F4 at 400, next.
These "standards" are what the bride was sold, why she might pick you, and what goes in the album.
The other thing that I've found is that at weddings people expect flash.